The other day I visited a local print shop. It’s been a while since I’ve been in one, but just entering the doors reminded me of why I love them so much. The rooms are filled with the scent of ink and the sounds of churning paper. The people there greeted me and showed me around. They let me feel paper, see samples, and get a glimpse of their business. It seems like so much of the world these days has gone to the cloud when it comes to printing, trusting online commercial printers like vistaprint and uprint to do their bidding. And I’ll admit I’ve given them my fair share of business. Why? Well, they are cheap and fairly easy to use. Submit your files and boom you are done with the click of a mouse. You don’t even have to leave your desk.
While this is enticing, I want to propose that going the local print shop route is definitely worth considering. In fact, in most cases it’s an even better option!
Why? Here are a few reasons why we like working with local print shops:
In this high-tech world, often the value of face-to-face interaction gets lost. But there’s something to be said about talking with a PERSON. I dropped by a local printshop last week, and the owner came out to greet me. He told me about their services, and he even took me on a tour of their facility. He let me feel different types of paper, and showed me the work that goes into matching and selecting the right ink colors. He’s was trained and even apprenticed under his father for many years. He knew his business and medium well. Businesses used to revolve around relationship. Owners and clients truly knew each other. They had an ongoing relationship built on trust and quality. If you work with a printer, he can talk with you about your individual needs and see that those needs are met. Often local printers can tailor their services for your work, offering more choices and higher quality. Plus, if you continue to build a relationship with the same printer, it will become increasingly easier to manage print flow, because he’ll know your business and you both will understand the process. Plus, a local printshop may also be able to do a job faster than a commercial printer. Rather than waiting on mailing and such, you can walk in, get your pieces printed, and sometimes even pick them up that very day.
Higher Quality & Better Options
As I said, often print quality is higher with a local printer, and usually they will offer more options. Many times they have a variety of printers, folders, cutters, and paper types to work with. One reason that commercial printers are cheaper is because they generally only offer a couple of paper types, thus they can buy them in bulk and charge less. This is fine for basic projects, but if you’re looking for something more, you will be hard pressed to find a good online option. Local printers can pull out a variety of samples to look through and find out what’s best for you. They can also work with you on making sure your colors are just right and that your documents are lined up properly. Often, they’ll even print a proof so you can check everything over. This can be hard to do in an online world where you just click away your files into cyberspace and wait hopefully for solid results in the mail. Local printers tend to really care about the quality of their work and want you to be satisfied, so that you keep coming back.
Support Local Businesses
It’s always a good idea to support local businesses. It helps to build up the local economy. It encourages the character and identity of the community, and it build relationships. Relationships thrive in this setting because local businesses are more personal, hands-on, and offer more product diversity. Plus, the small businessman is also more likely to give back to the community themselves.
Have you ever considered using a local printer? If so, what did you like about it?
Here at Amalgam, we can work with you to decide what print option is best for you. We can even work with a local printer on your behalf!
We’d love to design you a brochure, flyer, or business card and take it over to our local print shop. We are all about relationship, quality, and supporting local businesses. Let us know how we can help.